How are private companies structuring executive pay to compete for talent?

Private companies are navigating a difficult balancing act: controlling compensation costs while still attracting and retaining executive talent. Yet with limited, reliable private-company benchmarking data available, many organizations are left pressure-testing decisions with public-company proxies or making decisions without clear market benchmarks.

BDO’s 2025 Private Company Executive Compensation Survey Insights Report provides a clearer view into how private companies set and deliver executive pay across ownership structures and incentive approaches. The survey captured compensation data – including salary, bonus and long-term incentives – for CEOs, CFOs, COOs and top sales/marketing executives. This insights report distills key findings and practical takeaways that can be used to help inform program design and pay levels. Download the report to explore:

  • Key drivers of executive pay, such as size, industry, location, and ownership type
  • Executive pay relative to that of the CEO
  • How executive pay varies by ownership, including family-owned, ESOP, and private equity-backed
  • How to calibrate pay using benchmarking data

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Methodology

The survey reports chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), and top sales/marketing executive compensation plans, including salaries, bonuses, long-term incentives/equity, and other compensation arrangements of 341 private companies. All data was collected between January and July 2025 using an online submission tool. Unusual or outlier responses were flagged and clarifying questions were sent to the participants. Survey participants are eligible to receive the full survey participant report.

Download the Insights Report

Looking for public company benchmarking data?
Explore the BDO 600 Studies which analyze executive and board compensation practices of mid-market public companies.