Innovating for a New Retail Reality

A calm sea never made a skilled seller.

Recent events have rocked retail, but the industry is finding its footing with a new model. Retailers looking not merely to survive, but to thrive, are embracing e-commerce, mobile purchasing and buy-online pick-up in store. Some are reimagining store formats to boost brick-and-mortar sales. All aim to meet consumers’ rising standard of convenience and choice.

Retailers know innovation is key to adapting to a rapidly shifting landscape, and they are not limiting innovation priorities to digital investments. Retailers are forming partnerships, embracing new distribution channels and delivery models and upgrading the customer experience.

BDO surveyed 100 retail industry CFOs on their innovation priorities. See the data and read the report to uncover:

  • Why 38% of retail CFOs believe that falling behind on technology and innovation poses a significant risk to their business and how they plan to address it
  • Key areas for retailers to focus on to quickly up their digital game
  • Why digital must be strategic to optimize CX and put retailers on the path to growth

Click to read the report


Questions? Talk to a BDO professional.